Ideas from Watson

Your Pack #hacked - clean scuffs with an eraser
The whole point of a hardshell pack is that it stays looking as good as new through the years. All you'll need is an eraser and some elbow grease.

Your pack #hacked - create a commuter desk
Whether you've been hitting the streets with your new Pack or are still thinking about it - we've got a treat in store for you. Your Pack #hacked: unanticipated uses for our transformative Pack.

A working manifesto
Work and play are fluid. Meaningful work is the goal. Luxury is being able to spend your time as you please.

Try to do things of compounding value
What are you building? How can the process be a gain in and of itself?

A different kind of origin story
What is it about origin stories that we find so fascinating? Steve in his garage. Phil Knight selling Nike’s out of the trunk of his car… Origin stories remind us that everything big starts small and that even Bezos used to be a mere mortal.