About

Design is all around us

WATSON is a product of a simple dream: a modern backpack that stands up on its own and carries you from breakfast to boardroom. Founded in 2016 by a SUITS stylist and engineered by NASCAR crew members, WATSON is a product of the incredible startup ecosystems of San Francisco and Toronto.

Billions of dollars are spent every year to optimize your ride to work and your inbox, but what about the cumulative days you waste each year rummaging through your bag? What about the first impression you make before you even have a chance to speak? We make it possible to arrive at work energized and show up at your best - no matter where in the world that might be. 

Reimagining objects for their modern purpose

As soon as work became laptop-centric and office-agnostic, it was clear that the backpack needed to evolve. It needed to stand up and it needed to feel professional. Grounded in 10,000 hours of first hand user research, we've rebuilt the backpack from first principles to address the persistent pain points of modern work. Our flagship Pack is a paradigm shift from status quo to empowered innovator. Switching from a regular backpack to WATSON is akin to going from ear buds to air pods, or hand luggage to rolling luggage.
Just read our customer reviews.

Nail it then scale it

WATSON is a product of the startup ecosystems of Toronto and San Francisco.The first Pack was 1,275% funded on Kickstarter in 2017. Since then, the company has evolved from a vertically integrated startup to an international DTC brand with key manufacturing partnerships with the same factories as industry leaders Rimowa, Pelican, and Away. We've focused on getting our supply chain right before expanding to additional products and are poised to hit our stride with the Pack 3.0. The Pack by WATSON is carried by leaders from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, Linkedin, Dolby, Disney, and more.) and is backed by a 30-day try it and love it guarantee.