Design is all around us

Your life's work deserves the best. Because in the future of work, our tools will be extensions of ourselves. A practical bag shouldn’t hold you back. The state of flow should begin when we pick our bag to embark on our day, not after.
How we spend our days is ultimately how we spend our lives. And until we all hook up to Neuralink, that means physical moments ripe for surprise and delight. Our mission is to enhance the fluidity of everyday work for the Edge Class. We do that with tools that enable you to show up at your best, make meaningful connections, and thrive.


Your best self

Borne out of the tech communities of San Francisco, Toronto, and New York, we make it possible to arrive at work energized and show up at your best - no matter where in the world that might be.
Billions of dollars are spent every year to optimize your ride to work and your inbox, but what about the first impression you make before you even have a chance to speak? What about the cumulative days you waste each year rummaging through your bag?


Reimagining objects for their modern purpose

Grounded in 10,000 hours of first hand user research, we've rebuilt the backpack from first principles to address the persistent pain points of modern professionals. Our flagship Pack offers a paradigm shift from status quo to empowered innovator.
Switching from a regular backpack to a WATSON is akin to going from ear buds to air pods, or hand luggage to rolling luggage.
Just read our customer reviews.

Persistence is the key

WATSON is brought to you by former SUITS stylist, designer, and inventor Val Crisp. Our first Pack was 1,275% funded on Kickstarter back in 2017. We’ve come a long way since then, evolving from a vertically integrated startup to a truly global company with key partnerships allowing us to manufacture our Packs in the same factories as industry leaders like Rimowa, Pelican, and Away. We started WATSON based between Toronto and San Francisco, but are now a globally distributed team. It is our privilege to rethink the future of work and bring surprise and delight to your everyday rituals.