"Watson’s minimalistic design will turn heads whether you’re at the office or on the train. "
Press
As featured in
"Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality-compromise."
"The Watson Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."
"One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."
As featured in
"The Watson Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."
"Watson’s minimalistic design will turn heads whether you’re at the office or on the train. "
"Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality-compromise."
"One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."
How to tell our story
Thank you for your interest in WATSON! Here you can find photos and copy that will help you share our story.
For more information about working with us or for press inquiries, please send us a note at press@packwatson.com
How to share our story
Thank you for your interest in WATSON! Here you can find photos and copy that will help you share our story.
For more information about working with us or for press inquiries, please send us a note at press@watsonpack.com
-
IMAGES + VIDEO
-
PACK FEATURES
-
FAST FACTS
-
OUR PHILOSOPHY
-
AFFILIATE
The Pack
Standup architecture & one-touch access give full content view
Two-factor anti-theft latching system
Quick access side pockets with carbon fibre zipper
Waterproof gasket sealed hard shell
NASA memory foam padded straps and back
Padded hardshell lens case
Vegetable tanned leather flap-free straps
Glass-filled nylon mechanical components
Self-retracting luggage pass-through
Auxiliary strap adds up to 10L single-item capacity
Mobile charging USB pass through - power bank not included
Designed and handcrafted in Toronto, Canada.
US Patent No. 10413045
Watson backpack review. Read all reviews. Watson backpack youtube reviews. Watson backpack unboxing review.
Dimensions
HEIGHT
17 inches
WIDTH
11 inches
DEPTH
6.5 inches
VOLUME
19L total capacity
WEIGHT
4lbs
ITEM STORAGE
Fits most 15" laptops, ideal bottle size 3" x 11"
Watson backpack review. Read all reviews. Watson backpack youtube reviews. Watson backpack unboxing review.
Materials
BALLISTIC NYLON
Originally developed for the military, it is waterproof, light, and durable.
ECO TWILL
Made of recycled plastic bottles (PET) and organic cotton, it is soft, strong, stain resistant, and GOTS (Global Organic Textile Standard) certified.
TWEAVE NYLON
This high-performer is what makes our disappearing bottle sleeve possible.
GENUINE LEATHER
Specially vegetable tanned for WATSON, our leather has a unique matte look and water repellent finish.
KOOSH NATURAL
Memory foam, in two different densities, made primarily of soy. It is biodegradable and eco-friendly to produce.
Watson backpack review. Read all reviews. Watson backpack youtube reviews. Watson backpack unboxing review.
Fast Facts
- WATSON's patented one-touch hard shell design is the first innovation in the bag category in 100 years (since zippers).
- WATSON is carried by executives and business travellers worldwide, many from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, Linkedin, Dolby, Disney, and more.)
- "Enclothed cognition" (how you feel in your clothes) has been scientifically attributed to an improvement in cognitive performance of up to 50%. Source.
- 97% of consumers polled over three years (2016-2019) admitted to feeling unprofessional or childish in their existing backpack. Alternatively, WATSON's design and comfort are what our customers rave about most.
- WATSON products are built to last a lifetime, and are made of 80% sustainable and renewable materials in Toronto, Canada.
Our Philosophy and DNA
Real change requires risk.
WATSON was designed for the future of work, where fluidity between people, systems, and processes is paramount.
In that future, your bag has to be a lot more than it is today. It has to move between the spaces of your life the way you do - with intention and meaning. We need a new tool that speaks to our purpose, not just our performance.
We designed WATSON by throwing away everything we knew about the backpack.
The entire architecture of what we've created revolves around purpose. This is a carryall that respects the integrity of your life's tools, and the value of your life's work. Have perfect control over the things that matter.
Affiliate Partnerships
-
OUR PHILOSOPHY
-
PACK FEATURES
-
FAST FACTS
-
IMAGES
Our Philosophy & DNA
Real change requires risk.
WATSON was designed fir the future of work, where fluidity between people, systems, and processes is paramount.
In that future, your bag has to be a lot more than it is today. It has to move between the spaces of your life the way you do - with intention and meaning. We need a new tool that speaks to our purpose, not just our performance.
We designed WATSON by throwing away everything we knew about the backpack.
The entire architecture of what we've created revolves around purpose. This is a carryall that respects the integrity of your life's tools, and the value of your life's work. Have perfect control over the things that matter.
Features
- One-touch access and upright assistance give full content view
- Two-factor anti-theft latching system
- Quick access side pockets with waterproof carbon fibre zips
- Hard shell device protection with waterproof gasket seal
- Vegetable-tanned leather flap-free straps
- Glass-filled nylon mechanical components
- Natural memory foam padded straps and back
- Padded hard shell lens case
- Self-retracting luggage pass-through
- Auxiliary strap adds up to 10L single item capacity
- Mobile charging USB pass-through. Power bank not included
- Designed and handcrafted in Toronto, Canada
- US Patent No. 10413045
Dimensions
HEIGHT
17 inches
WIDTH
11 inches
DEPTH
6.5 inches
VOLUME
19L total capacity
WEIGHT
4lbs
ITEM STORAGE
Fits most 15" laptops
Ideal bottle size 3" x 11"
Materials
BALLISTIC NYLON
Originally invented for the military, this fabric is waterproof, light, and durable.
ECO TWILL
Made of recycled plastic bottles (PET) and organic cotton, it is soft, strong, stain resistant, and GOTS (Global Organic Textile Standard) certified.
TWEAVE NYLON
This high-performer is what makes our disappearing bottle sleeve and easy-access pocket possible.
GENUINE LEATHER
Specially tanned for WATSON, our leather has a unique matte look and water repellent finish.
KOOSH NATURAL
Memory foam, in two different densities, made primarily of soy. Biodegradable and eco-friendly to produce.
Fast Facts
- WATSON has compiled over 10,000 unique user data points from first-hand user observations and interviews.
- WATSON's patented one-touch hard shell design is the first innovation in the bag category in 100 years (since zippers).
- WATSON is carried by executives and business travellers worldwide, many from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, LinkedIn, Dolby, Disney, and more.)
- "Enclothed cognition" (how you feel in your clothes) has been scientifically attributed to an improvement in cognitive performance of up to 50%. Source.
- 97% of consumers polled over three years (2016-2019) admitted to feeling unprofessional or childish in their existing backpack. Alternatively, WATSON's design and comfort are what our customers rave about most.
- WATSON products are built to last a lifetime, and are made of 80% sustainable and renewable materials in Toronto, Canada.
- Founded in 2017 after a successful Kickstarter by Val Crisp, a former stylist for the TV series SUITS and Team Canada athlete.
- "In film, everything in the scene serves the purpose of the story. Using this insight to empower real people is my superpower." -Val Crisp, Founder
Images
Please use these assets for press purposes.