• WATSON has compiled over 10,000 unique user data points from first-hand user observations and interviews.
• WATSON's patented one-touch hard shell design is the first innovation in the bag category in 100 years (since zippers).
• WATSON is carried by executives and business travellers worldwide, many from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, Linkedin, Dolby, Disney, and more.)
• "Enclothed cognition" (how you feel in your clothes) has been scientifically attributed to an improvement in cognitive performance of up to 50%. Source.
• 97% of consumers polled over three years (2016-2019) admitted to feeling unprofessional or childish in their existing backpack. Alternatively, WATSON's design and comfort are what our customers rave about most.
• WATSON products are built to last a lifetime, and are made of 80% sustainable and renewable materials in Toronto, Canada.
• Founded in 2017 after a successful Kickstarter by Val Crisp, a former stylist for the TV series SUITS and Team Canada athlete.
• "In film, everything in the scene serves the purpose of the story. Using this insight to empower real people is my superpower." -Val Crisp, Founder

• The WATSON Pack is an asset super-charged by meticulous user research, patented tech, and the best possible materials. We use the word Pack to emphasize a completely new experience from the existing idea of a backpack.
• The Pack is built around the 3 most prominent pain points - spoken and unspoken - that became apparent in our user research of urban professionals and their existing backpack options:
• Setting up with standup technology: When we realized how much cumulative time is spent rifling through bags on the floor, solving this problem was our first order of business. In fact, we've completely re-imagined the ritual of unpacking your gear with our freestanding hard shell design and push-button access.
• Commuting with quick-access pockets and comfort: Teetering your backpack against the counter just to pay for a coffee or get out your keys is a nuisance. The Pack includes 2 quick-access zip pockets which can be used without removing the bag.
• Aside from the striking design, the comfort of the Pack is the single feature our customers remark about most. We use two different densities of natural memory foam to pad the back and straps. This, combined with the weight distribution and air flow permitted by the concave hardshell, let you feel supported, not weighed down.
• Style: The impression we each make before we say a word can not be overlooked. After hearing from so many, we sought to create a functional piece that they were proud to wear and excited to use. We hope WATSON  is a beacon for the future of everyday products where design enables utility and vice versa.

Link to the above assets and more here.

Youtube: https://youtu.be/BKs1o4pRbJQ

Apply here to become an affiliate.

• WATSON has compiled over 10,000 unique user data points from first-hand user observations and interviews.
• WATSON's patented one-touch hard shell design is the first innovation in the bag category in 100 years (since zippers).
• WATSON is carried by executives and business travellers worldwide, many from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, LinkedIn, Dolby, Disney, and more.)
• "Enclothed cognition" (how you feel in your clothes) has been scientifically attributed to an improvement in cognitive performance of up to 50%. Source.
• 97% of consumers polled over three years (2016-2019) admitted to feeling unprofessional or childish in their existing backpack. Alternatively, WATSON's design and comfort are what our customers rave about most.
• WATSON products are built to last a lifetime, and are made of 80% sustainable and renewable materials in Toronto, Canada.
• Founded in 2017 after a successful Kickstarter by Val Crisp, a former stylist for the TV series SUITS and Team Canada athlete.
• "In film, everything in the scene serves the purpose of the story. Using this insight to empower real people is my superpower." -Val Crisp, Founder

The WATSON Pack is an asset super-charged by meticulous user research, patented tech, and the best possible materials. We use the word Pack to emphasize a completely new experience from the existing idea of a backpack.

The Pack is built around the 3 most prominent pain points - spoken and unspoken - that became apparent in our user research of urban professionals and their existing backpack options:

• Setting up with standup technology: When we realized how much cumulative time is spent rifling through bags on the floor, solving this problem was our first order of business. In fact, we've completely re-imagined the ritual of unpacking your gear with our freestanding hard shell design and push-button access.
• Commuting with quick-access pockets and comfort: Teetering your backpack against the counter just to pay for a coffee or get out your keys is a nuisance. The Pack includes 2 quick-access zip pockets which can be used without removing the bag.
• Aside from the striking design, the comfort of the Pack is the single feature our customers remark about most. We use two different densities of natural memory foam to pad the back and straps. This, combined with the weight distribution and air flow permitted by the concave hardshell, let you feel supported, not weighed down.
• Style: The impression we each make before we say a word can not be overlooked. After hearing from so many, we sought to create a functional piece that they were proud to wear and excited to use. We hope WATSON  is a beacon for the future of everyday products where design enables utility and vice versa.
•  

Please use these assets for press purposes.