As featured in

yanko design logo watson backpack review

"Watson’s minimalistic design will turn heads whether you’re at the office or on the train. "

usa today logo watson backpack review

"Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality-compromise."

carryology logo watson backpack review

"The Watson Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."

b8ta logo watson backpack review

"One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."

As featured in

carryology logo watson backpack review

"The Watson Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."

yanko design logo watson backpack review

"Watson’s minimalistic design will turn heads whether you’re at the office or on the train. "

usa today logo watson backpack review

"Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality-compromise."

b8ta logo watson backpack review

"One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."

How to tell our story

Thank you for your interest in WATSON! Here you can find photos and copy that will help you share our story.

For more information about working with us or for press inquiries, please send us a note at press@packwatson.com

How to share our story

Thank you for your interest in WATSON! Here you can find photos and copy that will help you share our story.

For more information about working with us or for press inquiries, please send us a note at press@watsonpack.com

  • OUR PHILOSOPHY
  • FAST FACTS
  • PACK FEATURES
  • IMAGES + VIDEO
  • AFFILIATE

Our Philosophy and DNA

Real change requires risk.

WATSON was designed fir the future of work, where fluidity between people, systems, and processes is paramount.

In that future, your bag has to be a lot more than it is today. It has to move between the spaces of your life the way you do - with intention and meaning. We need a new tool that speaks to our purpose, not just our performance.

We designed WATSON by throwing away everything we knew about the backpack.

The entire architecture of what we've created revolves around purpose. This is a carryall that respects the integrity of your life's tools, and the value of your life's work. Have perfect control over the things that matter.

Fast Facts

  • WATSON has compiled over 10,000 unique user data points from first-hand user observations and interviews.
  • WATSON's patented one-touch hard shell design is the first innovation in the bag category in 100 years (since zippers).
  • WATSON is carried by executives and business travellers worldwide, many from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, Linkedin, Dolby, Disney, and more.)
  • "Enclothed cognition" (how you feel in your clothes) has been scientifically attributed to an improvement in cognitive performance of up to 50%. Source.
  • 97% of consumers polled over three years (2016-2019) admitted to feeling unprofessional or childish in their existing backpack. Alternatively, WATSON's design and comfort are what our customers rave about most.
  • WATSON products are built to last a lifetime, and are made of 80% sustainable and renewable materials in Toronto, Canada.
  • Founded in 2017 after a successful Kickstarter by Val Crisp, a former stylist for the TV series SUITS and Team Canada athlete.
  • "In film, everything in the scene serves the purpose of the story. Using this insight to empower real people is my superpower." -Val Crisp, Founder

The Pack

  • The WATSON Pack is an asset super-charged by meticulous user research, patented tech, and the best possible materials. We use the word Pack to emphasize a completely new experience from the existing idea of a backpack.
  • The Pack is built around the 3 most prominent pain points - spoken and unspoken - that became apparent in our user research of urban professionals and their existing backpack options:
    • Setting up with standup technology: When we realized how much cumulative time is spent rifling through bags on the floor, solving this problem was our first order of business. In fact, we've completely re-imagined the ritual of unpacking your gear with our freestanding hard shell design and push-button access.
    • Commuting with quick-access pockets and comfort: Teetering your backpack against the counter just to pay for a coffee or get out your keys is a nuisance. The Pack includes 2 quick-access zip pockets which can be used without removing the bag.
    • Aside from the striking design, the comfort of the Pack is the single feature our customers remark about most. We use two different densities of natural memory foam to pad the back and straps. This, combined with the weight distribution and air flow permitted by the concave hardshell, let you feel supported, not weighed down.
    • Style: The impression we each make before we say a word can not be overlooked. After hearing from so many, we sought to create a functional piece that they were proud to wear and excited to use. We hope WATSON  is a beacon for the future of everyday products where design enables utility and vice versa.

Images and Video

Link to the above assets and more here.

Youtube: https://youtu.be/BKs1o4pRbJQ

Affiliate Partnerships

  • OUR PHILOSOPHY
  • FAST FACTS
  • THE PACK
  • IMAGES

Our Philosophy & DNA

Real change requires risk.

WATSON was designed fir the future of work, where fluidity between people, systems, and processes is paramount.

In that future, your bag has to be a lot more than it is today. It has to move between the spaces of your life the way you do - with intention and meaning. We need a new tool that speaks to our purpose, not just our performance.

We designed WATSON by throwing away everything we knew about the backpack.

The entire architecture of what we've created revolves around purpose. This is a carryall that respects the integrity of your life's tools, and the value of your life's work. Have perfect control over the things that matter.

Fast Facts

  • WATSON has compiled over 10,000 unique user data points from first-hand user observations and interviews.
  • WATSON's patented one-touch hard shell design is the first innovation in the bag category in 100 years (since zippers).
  • WATSON is carried by executives and business travellers worldwide, many from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, LinkedIn, Dolby, Disney, and more.)
  • "Enclothed cognition" (how you feel in your clothes) has been scientifically attributed to an improvement in cognitive performance of up to 50%. Source.
  • 97% of consumers polled over three years (2016-2019) admitted to feeling unprofessional or childish in their existing backpack. Alternatively, WATSON's design and comfort are what our customers rave about most.
  • WATSON products are built to last a lifetime, and are made of 80% sustainable and renewable materials in Toronto, Canada.
  • Founded in 2017 after a successful Kickstarter by Val Crisp, a former stylist for the TV series SUITS and Team Canada athlete.
  • "In film, everything in the scene serves the purpose of the story. Using this insight to empower real people is my superpower." -Val Crisp, Founder

The Pack

The WATSON Pack is an asset super-charged by meticulous user research, patented tech, and the best possible materials. We use the word Pack to emphasize a completely new experience from the existing idea of a backpack.

The Pack is built around the 3 most prominent pain points - spoken and unspoken - that became apparent in our user research of urban professionals and their existing backpack options:

  • Setting up with standup technology: When we realized how much cumulative time is spent rifling through bags on the floor, solving this problem was our first order of business. In fact, we've completely re-imagined the ritual of unpacking your gear with our freestanding hard shell design and push-button access.
  • Commuting with quick-access pockets and comfort: Teetering your backpack against the counter just to pay for a coffee or get out your keys is a nuisance. The Pack includes 2 quick-access zip pockets which can be used without removing the bag.
  • Aside from the striking design, the comfort of the Pack is the single feature our customers remark about most. We use two different densities of natural memory foam to pad the back and straps. This, combined with the weight distribution and air flow permitted by the concave hardshell, let you feel supported, not weighed down.
  • Style: The impression we each make before we say a word can not be overlooked. After hearing from so many, we sought to create a functional piece that they were proud to wear and excited to use. We hope WATSON  is a beacon for the future of everyday products where design enables utility and vice versa.
  •  

Images

Please use these assets for press purposes.