• "Watson’s minimalistic design will turn heads whether you’re at the office or on the train."

  • "Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality compromise."

  • "The Watson Packpromises to bring the comfort of a backpack with the professionalism and style of a briefcase."

  • "One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."

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Fast facts

WATSON's patented one-touch hard shell design is the first innovation in the bag category in 100 years (since zippers).

WATSON is carried by executives and business travellers worldwide, many from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, Linkedin, Dolby, Disney, and more.)

"Enclothed cognition" (how you feel in your clothes) has been scientifically attributed to an improvement in cognitive performance of up to 50%.Source.

97% of consumers polled over three years (2016-2019) admitted to feeling unprofessional or childish in their existing backpack. Alternatively, WATSON's design and comfort are what our customers rave about most.

WATSON products are built to last a lifetime, and are backed by a 30-day try it and love it guarantee.

Founded in 2017 after a successful Kickstarter by Val Crisp, a former stylist for the TV series SUITS and Team Canada athlete.

"In film, everything in the scene serves the purpose of the story. Using this insight to empower real people is my superpower." -Val Crisp, Founder

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Pack features

Standup architecture & one-touch access give full content view

Two-factor anti-theft latching system

Quick access side pockets with carbon fibre zipper

Waterproof gasket sealed hard shell

NASA memory foam padded straps and back

Padded hardshell lens case

Vegetable tanned leather flap-free straps

Glass-filled nylon mechanical components

Self-retracting luggage pass-through

Auxiliary strap adds up to 10L single-item capacity

Mobile charging USB pass through - power bank not included

US Patent No. 10413045



17 inches


11 inches


6.5 inches


19L total capacity




Fits most 15" laptops, ideal bottle size 3" x 11"



Originally developed for the military, it is waterproof, light, and durable.


Specially vegetable tanned for WATSON, our leather has a unique matte look and water repellent finish.

About us

Founded by an ex SUITS stylist and engineered by ex NASCAR crew, the patented hard shell Pack is the first innovation in bags in 100 years (since zippers). The Pack’s streamlined surfaces distinguish it from youthful rucksacks, and yet, it’s undeniably playful to use. “I’ve got Fortune 500 executives in my inbox telling me how fun it is to push the buttons.” - Val Crisp, Founder.

Crisp got the idea for the Pack in 2016 while working as a wardrobe stylist for the hit TV series SUITS. “I needed a smart backpack for this silicon valley CEO character, and nothing came close to the type of hyper-optimized aesthetic this guy would stand for. In 2016, you could either have pockets for your devices or designer leather, and that’s about it. There was remarkably little innovation for such a ubiquitous and fast-growing category.

WATSON is a product of the startup ecosystems of Toronto and San Francisco.The first Pack was 1,275% funded on Kickstarter in 2017. Since then, the company has evolved from a vertically integrated startup to an international DTC brand with key manufacturing partnerships with the same factories as industry leaders Rimowa, Pelican, and Away. WATSON has focused on getting their supply chain right before expanding to additional products and are poised to hit their stride with the Pack 3.0. The Pack by WATSON is carried by leaders from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, Linkedin, Dolby, Disney, and more.) and is backed by a 30-day try it and love it guarantee.

Past coverage

The Pack 2.0 YouTube review by Chase Reeves of Matterful.co

The Pack 2.0 written review Matterful.co

USA Today Gift guide: Crowdfunded travel products sure to please