• "Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality compromise."

  • "The Watson Packpromises to bring the comfort of a backpack with the professionalism and style of a briefcase."

  • "One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."

  • "Watson’s minimalistic design will turn heads whether you’re at the office or on the train."

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Here you can find photos and copy that will help you share our story. For more information about working with us or for press inquiries, please send us a note at press@watsonpack.com

Press release (12/06/2022)

This next-gen backpack will make you want to go to the office just to show it off.

Work has changed, shouldn’t our tools? The newly launched Pack 3.0 from WATSON promises to meet the moment with a futuristic push of a button. Founded by an ex SUITS stylist and engineered by ex NASCAR crew, the patented hard shell Pack is the first innovation in bags in 100 years (since zippers). Streamlined surfaces distinguish the Pack from youthful rucksacks, and yet, it’s undeniably playful to use. “I’ve got Fortune 500 executives in my inbox telling me how fun it is to push the buttons.” - Val Crisp, Founder. 

WATSON founder Val Crisp got the idea for the Pack in 2016 while working as a wardrobe stylist for the hit TV series SUITS. “I needed a smart backpack for this silicon valley CEO character, and nothing came close to the type of hyper-optimized aesthetic this guy would stand for. In 2016, you could either have pockets for your devices or designer leather, and that’s about it. There was remarkably little innovation for such a ubiquitous and fast-growing category.” (The global backpack market is worth nearly USD 18.3 billion, and estimated to grow to USD 26.88 billion by 2027.) 

The Pack, is a product of 10,000 hours of first hand research at tech companies across North America: 97% of users said they felt amateur in their existing backpack (yet unwilling to give up the convenience).

The research validated Crisp’s observations: 1) The world had changed; techs and execs had new needs not served by existing products. 2) Those needs were not just features, but also nuanced feelings about how they want to show up in the world. Crisp was uniquely positioned to bring that value proposition to fruition. "In film, everything in the scene serves the purpose of the story. Using this insight to empower real people is my superpower." Most professionals compromise and buy a bag that’s practical, or professional, or modern. But tech leaders, spoiled by the ultra convenience of life at their fingertips, want it all. This is WATSON’s white space. “Anyone with money can buy Tumi, but WATSON is for the person who does their research. Who goes one step further and questions the status quo.” - Val Crisp

The Pack features stand-up architecture, push-button access, meticulously designed flush-set pockets, ballistic nylon and genuine leather. Upgrading to the Pack often coincides with a major life milestone; a new job, city, or finally feeling like you’ve “made it.” It’s a tool for self improvement and self determination. Post-pandemic, there’s a new zest in taking ownership over one’s work and an appetite to make going to the office more meaningful. “I’ve had dozens of packs in my lifetime, and Watson is my all time fave. It's like having a portable office on your back!” - Verified Customer, Steven Merahn, MD

About us: Nail it then scale it

WATSON is a product of the startup ecosystems of Toronto and San Francisco.The first Pack was 1,275% funded on Kickstarter in 2017. Since then, the company has evolved from a vertically integrated startup to an international DTC brand with key manufacturing partnerships with the same factories as industry leaders Rimowa, Pelican, and Away. The Pack by WATSON is carried by leaders from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, Linkedin, Dolby, Disney, and more.) and is backed by a 30-day try it and love it guarantee. www.watsonpack.com

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High-res images, video, press release

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Pack features

Standup architecture & one-touch access give full content view

Two-factor anti-theft latching system

Quick access side pockets with carbon fibre zipper

Waterproof gasket sealed hard shell

NASA memory foam padded straps and back

Padded hardshell lens case

Vegetable tanned leather flap-free straps

Glass-filled nylon mechanical components

Self-retracting luggage pass-through

Auxiliary strap adds up to 10L single-item capacity

Mobile charging USB pass through - power bank not included

US Patent No. 10413045

Dimensions

HEIGHT

17 inches

WIDTH

11 inches

DEPTH

6.5 inches

VOLUME

19L total capacity

WEIGHT

4lbs

ITEM STORAGE

Fits most 15" laptops, ideal bottle size 3" x 11"

Materials

BALLISTIC NYLON

Originally developed for the military, it is waterproof, light, and durable.

GENUINE LEATHER

Specially vegetable tanned for Watson, our leather has a unique matte look and water repellent finish.

About us

Founded by an ex SUITS stylist and engineered by ex NASCAR crew, the patented hard shell Pack is the first innovation in bags in 100 years (since zippers). The Pack’s streamlined surfaces distinguish it from youthful rucksacks, and yet, it’s undeniably playful to use. “I’ve got Fortune 500 executives in my inbox telling me how fun it is to push the buttons.” - Val Crisp, Founder.

Crisp got the idea for the Pack in 2016 while working as a wardrobe stylist for the hit TV series SUITS. “I needed a smart backpack for this silicon valley CEO character, and nothing came close to the type of hyper-optimized aesthetic this guy would stand for. In 2016, you could either have pockets for your devices or designer leather, and that’s about it. There was remarkably little innovation for such a ubiquitous and fast-growing category.

WATSON is a product of the startup ecosystems of Toronto and San Francisco.The first Pack was 1,275% funded on Kickstarter in 2017. Since then, the company has evolved from a vertically integrated startup to an international DTC brand with key manufacturing partnerships with the same factories as industry leaders Rimowa, Pelican, and Away. WATSON has focused on getting their supply chain right before expanding to additional products and are poised to hit their stride with the Pack 3.0. The Pack by WATSON is carried by leaders from tech's highest growth companies (Airbnb, Facebook, Google, Autodesk, Uber, Linkedin, Dolby, Disney, and more.) and is backed by a 30-day try it and love it guarantee.

Company timeline

Past coverage

The Pack 2.0 YouTube review by Chase Reeves of Matterful.co

The Pack 2.0 written review Matterful.co

USA Today Gift guide: Crowdfunded travel products sure to please.