Built for the new rituals of our lives
Every time you walk into an important room.
Every time you put your bag down to begin work.
Every time you make a connection that could change everything.
From zero to working in seconds
Patented, on-demand access with the push of a button. Full content view of your items upon opening.
Stand-up architecture ensures instantaneous location of the items you need.
Imagine a backpack built from ground zero
Backpacks aren't used the way they used to be. They've become the quintessential daily cary of just about anyone with a laptop.
WATSON is an asset for every room you'll enter. With stylist-crafted design tuned for 'startup casual' and 'business professional' settings, you can be confident you're showing up at your best.
level up your daily rituals
Our world is full of objects that are masters of none. The Pack is laser focused on optimizing your everyday. Like letting you pay for a coffee without removing your Pack.
arrive at your destination energized
With memory foam and weight distribution system developed to keep your shoulders square and back in balance, our best in class comfort and posture support keep you feeling light and cool whether commuting or connecting.
Peace of mind in any conditions
Hard shell architecture not only protects your devices from bumps and drops, but keeps all of your important assets dry with a waterproof gasket seal.
Two-factor secured access
Easy access for you doesn't mean easy access for others. The Pack's subtle two-factor latch ensures your valuables are secure while on the go.
The next model in our evolution
Many Pack features wouldn't be possible without the right materials. From the disappearing bottle sleeve made with Tweave, to the System-Mag laptop stay, to the anodized aluminium hardware, we believe that investing in best in class materials and R&D pays dividends daily.
The future of work, today
No matter the project, WATSON carries your work essentials. The Pack's 19L capacity boasts 2 laptop or document sleeves, zippered interior pocket, cable organization, and more.
Praise for the Pack
"WATSON’s minimalistic design will turn heads whether you’re at the office or on the train."
"Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The WATSON is a stylish, high quality-compromise."
"The WATSON Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."
"One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."
Had dozens of packs in my lifetime...the Watson is my all time fav...its like having a portable office on your back! I understand I bought an early version and support the IRL development path they've chosen...But in the meantime, it's an amazing asset, and I'm on the road weekly, often 2 cities a week...(also it doesn't hurt that it gets great comments everywhere!)
So happy with my Watson Backpack, I use it every day to every occasion, could be happier
I started looking for a new backpack simply because I just wanted one that can stand up on its own and found Watson. I'm so glad I did. They even solved the dangling straps problem, so it just looks clean. In addition, the interior feels very high quality, open/close mechanism is so much fun to use, and it is very sturdy.
Pack is very convenient
Great looker with a rich finish. Lot of curious faces around, particularly when it stands effortlessly and swings down to open up. This one was totally worth the wait. Good decison.
Very early days with the backpack but really pleased. The ability to open and close one handed and for the par to sit up right is really useful. The internal storage pockets are large and accommodate what was in the messenger bag without any problems, but with improved accessibility. Received positive comments from others at work - "It looks from out of Men in Black"
Love this backpack. It's incredibly sleek and functional. Overall really happy with it!!
Coming into a meeting with the Watson Backpack, placing it on the table, pressing the button and watching the door smoothly opens revealing all the necessary items for your journey. Eyes gaze at the clean and smooth lines, wondering how is it possible. Marvel at how easy it is to get everything you need without shifting items. No need to figure out which zipper to open. Just press the button and see all your items neatly organized and easily accessible.
I was one of the early few who got my hands on the Watson, and have been happily using it since. It's functional yet stylish. Water resistant, easy access, stands on it's own, everything is organized inside. It has become a core part of my daily habit and makes my life a bit easier, which in my opinion goes a long way.
I never thought that I would call a backpack smart, but this really is such a smart design. The creators have thought of everything! It's extremely functional and organized, stands on it's own, opens with a click, protects my laptop with its hardshell and also looks great! There are so many features, some of which I'm still discovering as the needs come up.
I do get asked about it a lot as I'm wearing it, it's definitely an attention grabber. Some people get taken aback by the price, however, it is such an amazing product I would argue that it's well worth it. I've used my last backpack for over 5 years, daily and never leaving home without it. Would I spend $500 on a product I use this much? Absolutely!
I've been using Watson for about a month and I love it as much as I did on the first day. A huge thanks to the Watson team for creating it.
TLDR: 10/10. Highly recommend this to anyone.
It's almost exactly what I imaged. The design is sleek and I get a lot of comments on it.
I really like that bags. I have co-workers loving it asking about it, etc
You wouldn't think a hardshell pack would be that comfy. But this outdoes any backpack I've ever owned by far. The thick memory foam on the back and straps are a delight. All the other features are super cool - but the comfort really stood out.
I had been looking for a new backpack since starting a new job and I liked the sleek design. The guys in my office immediately asked about it - like when you're the first person to get the new iphone. There are some really cool features like the standing and the button and the lock, especially on the subway. Downside is it only comes in black. I would have liked a lighter color like gray for summer.
The box was pretty beat up by the time it arrived, but no damage inside. I travel for business a lot and a luggage sleeve is not always easy to find in a backpack that also looks professional. I found this trick where I place it under my knees as kind of a lower leg rest on flights to create a recliner kind of setup. It fits well under the seat and is easy to get in and out of in economy where the seats seem to get smaller every year. It would be great if it also came in a larger weekender size, but overall it fits my needs. It seems like they had some fulfillment issues early on since I waited several months for it to arrive, but overall a good experience.