The things you spend your life alongside needn't be commodities. The Pack is an asset super-charged by meticulous user research, patented tech, and the best possible materials.
How do you show up in the world? We're building the future of everyday assets, starting with the Pack.
How do you show up in the world? We're building the future of everyday assets, starting with the Pack.
The things you spend your life alongside needn't be commodities. The Pack is an asset super-charged by meticulous user research, patented tech, and the best possible materials.
You deserve standup technology.
Seriously. When we realized how much cumulative time is spent rifling through bags on the floor, solving this problem was our first order of business. In fact, we've completely re-imagined the ritual of unpacking your gear.
Backpacks haven't changed in a century!
Spend just a couple minutes people-watching in an urban area and you'll realize that backpacks aren't used the way they used to be. They've become the quintessential daily cary of just about anyone with a laptop.
Still, during our 2 years of R&D, 97% of professionals said their existing backpack made them feel childish or unprofessional. One could say they chose comfort over style, but this is a false dichotomy sold by companies in both camps. We believe style is comfort. Imagine the comfort in meeting someone new knowing you're at your best.
Designed around your daily rituals
Our world is full of objects that are masters of none. The Pack is laser focused on optimizing your everyday. Like letting you pay for a coffee without removing your Pack.
New architecture. New possibilities.
A hard shell Pack allows for all kinds of step-function improvements, like the concave sculpted back: Padded with natural memory foam, the subtle curve allows air to flow on even the hottest days.
It's waterproof, obviously.
A hard shell access cover also means it can be gasket sealed - and it is.
Say goodbye to soggy walks home.
Two-factor authentication
Easy access for you doesn't mean easy access for others. The Pack's subtle two-factor latch allows for complete peace of mind on your commute.
The best possible materials.
Many Pack features wouldn't be possible without the right materials. From the disappearing bottle sleeve made with Tweave, to the System-Mag laptop stay, to the anodized aluminium hardware, we believe that investing in materials and R&D pays dividends daily.
The future of work, today
Optimized for your devices, the Pack's 19L capacity boasts 2 laptop or document sleeves, zippered interior pocket, cable organization, and more.
"Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality-compromise."
"Watson’s minimalistic design will turn heads whether you’re at the office or on the train. "
"One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."
The critique of people saying ‘how much for a backpack’ fell away as they saw it open. It is an engineer’s envy. When walking around SFO, some-one will use this backpack as an opener and they will turn out to be a more valuable and interesting connection that’s the reason I am in town. High affinity for technologically proficient investors.
- Glenn Dickins - technologist, investor, advisor, former Principal Architect of Convergence, Dolby.
"The Watson Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."
"Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality-compromise."
"Watson’s minimalistic design will turn heads whether you’re at the office or on the train. "
"One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."
The critique of people saying ‘how much for a backpack’ fell away as they saw it open. It is an engineer’s envy. When walking around SFO, some-one will use this backpack as an opener and they will turn out to be a more valuable and interesting connection that’s the reason I am in town. High affinity for technologically proficient investors.
- Glenn Dickins - technologist, investor, advisor, Principal Architect of Convergence, Dolby.
"The Watson Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."