Push to Start

We've thrown out the rule book and built a dynamic Pack for the future of work, ground up.

Today, in-person moments have never been more significant. WATSON is a Pack that respects the integrity of your life's tools, and the purpose of your life's work. Upgrade your everyday ritual with efficiency and class.

Get the Pack
Watson backpack that stands up for professionals and business travel. Modern slim laptop backpack for macbook pro 13

Designed for 10x Possibilities

The Pack is designed at the intersection of form and significance. Conceived by a SUITS stylist and NASCAR engineers, we reject the status quo in favour of objects you're actually excited to use and wear.

Integral laptop stand? That's just the beginning.

We threw out the rule book years ago and never looked back.

  • "Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. Watson is a stylish, high quality compromise."

  • "The Watson Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."

  • "One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."

  • "Watson’s minimalistic design will turn heads whether you’re at the office or on the train."