Welcome to the future.

WATSON is a revolutionary daily Pack built by innovators for innovators.

Welcome to the future.

WATSON is a revolutionary daily Pack built by innovators for innovators.

Handcrafted in Toronto, Canada

Patent pending (No. 15/813,251)

1 year warranty

We're proud of our Pack

WATSON is carried and informed by innovators like you.

WINSTON MOK

Product Manager, Google

EDUARDO VIVAS

Head of Product, Linkedin

Angel Investor

VYTAUTAS CERNIAUSKAS

Operations + Logistics Manager, Uber

COLIN SHEARD

Head of E-Commerce, Nestle

GLENN DICKINS

Technologist, Investor, Principal Architect of Convergence, Dolby

CAMERON WESTLAND

Software Architect, Autodesk

RICHARD D. TITUS

Serial Entrepreneur, Former SVP, Samsung, Former Controller BBC

SERDAR OZLER

Software Engineer, Facebook

SHANNON TINDLE

Director/Writer, Sony Pictures, Disney

MATS STELLWALL

Data Scientist, Oracle

OLIVIER YIPTONG

Software Engineer, Airbnb, Google

U.J. RAMDAS

Co-founder, The Five Minute Journal

We're proud of our Pack

WATSON is carried and informed by innovators like you.

WINSTON MOK

Product Manager, Google

EDUARDO VIVAS

Head of Product, Linkedin

Angel Investor

VYTAUTAS CERNIAUSKAS

Operations + Logistics Manager, Uber

COLIN SHEARD

Head of E-Commerce, Nestle

GLENN DICKINS

Technologist, Investor, Principal Architect of Convergence, Dolby

CAMERON WESTLAND

Software Architect, Autodesk

RICHARD D. TITUS

Serial Entrepreneur, Former SVP, Samsung, Former Controller BBC

SERDAR OZLER

Software Engineer, Facebook

SHANNON TINDLE

Director/Writer, Sony Pictures, Disney

MATS STELLWALL

Data Scientist, Oracle

OLIVIER YIPTONG

Software Engineer, Airbnb, Google

U.J. RAMDAS

Co-founder, The Five Minute Journal

We stalked users for MONTHS to get the RITUALS JUST RIGHT.

As featured in

"Watson’s minimalistic design will turn heads whether you’re at the office or on the train. "

"Frequent business travellers have a dilemma: carry a briefcase or carry a backpack and look like they’re a suit-wearing summer camper. The Watson is a stylish, high quality-compromise."

"The Watson Pack promises to bring the comfort of a backpack with the professionalism and style of a briefcase."

"One of our top 5 picks of cool and helpful gadgets, this hardshell backpack will elevate your experience and your look."

Digging through a CAVERNOUS SACK cluttered at your feet?

NO MORE.

Upright architecture gives instant access and polished storage (no table leg required).

The most comfortable pack you've ever worn.

"On the hottest day, I could actually feel the cool breeze pass through my back. The concave shape really makes a difference."

Ben M. - Pack member, Australia

Sculpted back panel and memory foam create channels for airflow. Now you can arrive to your meetings cool and dry.

The hardshell advantage

Impact-resistant polycarbonate protects your devices and keeps its shape for years.

Ballistic Nylon surface keeps things familiar with a soft touch and water proof finish.

Hardshell architecture allows WATSON to stand proudly by your side.

Back panel is slightly concave for optimal weight distribution and airflow between you and your Pack.

A Pack like this gets attention, AND IT'S THE GOOD KIND.

Two-factor latch secures access and keeps curious bystanders on your commute at bay.

Our namesake John Watson was like a NINJA - there when you needed him, then swiftly OUT OF SIGHT.

Flush-set bottle sleeve gives on-demand hydration and snaps back to a sleek silhouette when not in use.

Let our customers speak for us

Head-turner. Worth the wait.

Great looker with a rich finish. Lot of curious faces around, particularly when it stands effortlessly and swings down to open up. This one was totally worth the wait. Good decision.

Nilesh Banerjee

01/03/2019

A functional, eye-catching bag

Imagine this. Coming into a meeting with the Watson Pack, placing it on the table, pressing the button and watching the door smoothly open - revealing all the necessary items for your journey. Eyes gaze at the clean and smooth lines, wondering how is it possible. Marvel at how easy it is to get everything you need without shifting items. No need to figure out which zipper to open. Just press the button and see all your items neatly organized and easily accessible.

Henry Solorzano

11/29/2018

Worth the Wait

Very early days with the backpack but really pleased. The ability to open and close one handed and for the pack to sit upright is really useful. The internal storage pockets are large and accommodate what was in my messenger bag without any problems, and with improved accessibility. Received positive comments from others at work - "It looks from out of Men in Black."

Steve Lynch

12/12/2018

The backpack I was looking for!

I started looking for a new backpack simply because I just wanted one that can stand up on its own and found Watson. I'm so glad I did. They even solved the dangling straps problem, so it just looks clean. In addition, the interior feels very high quality, open/close mechanism is so much fun to use, and it is very sturdy.

Serdar

01/08/2019

Finally what I was looking for!

Working in digital forensics I have always struggled to find a bag that I can carry enough kit/cables/etc, but still rock up to meetings and look/feel professional - and most importantly find and access what I need when I need it, rather than digging around the bottom of a bag or overstuffed pocket... Simply put, what I wanted didn't exist, which is why I'm so excited for the Watson. Finally what I've been looking for!

Ben Midalia

11/05/2018

Once you join the Pack, you can never go back!

“This bag isn’t cheap, but I would easily pay double if I had to buy it again. It is so much better than the alternatives. I love it.”

Justin Kathan

01/05/2015

Read all reviews

WATSON is about optimizing your EVERYDAY, not waiting for "someday."

Let our customers speak for us!

A functional, eye-catching bag

"Imagine this. Coming into a meeting with the Watson Pack, placing it on the table, pressing the button and watching the door smoothly open - revealing all the necessary items for your journey. Eyes gaze at the clean and smooth lines, wondering how is it possible. Marvel at how easy it is to get everything you need without shifting items. No need to figure out which zipper to open. Just press the button and see all your items neatly organized and easily accessible."

Henry Solorzano

11/29/2018

Mission accomplished.

"I took it for the first proper test spin in and out of multiple meetings all day, in 38 degrees (100 F) weather, and it was an absolute joy to run around the city with. The comfort and support really cannot be beat and whenever there was a breeze I could feel the wind faintly through the back of the pack. Even in stinking hot weather, it wasn't sticking to my back or uncomfortable at all... and it seriously turned heads in meetings - if it can impress a bunch of stuck up lawyers, well, mission accomplished."

Ben M.

12/20/2018

Worth the Wait

"Very early days with the backpack but really pleased. The ability to open and close one handed and for the pack to sit upright is really useful. The internal storage pockets are large and accommodate what was in my messenger bag without any problems, and with improved accessibility. Received positive comments from others at work - "It looks from out of Men in Black."

Steve Lynch

12/12/2018

The backpack I was looking for!

"I started looking for a new backpack simply because I just wanted one that can stand up on its own and found Watson. I'm so glad I did. They even solved the dangling straps problem, so it just looks clean. In addition, the interior feels very high quality, open/close mechanism is so much fun to use, and it is very sturdy."

Serdar

01/08/2019

Finally what I was looking for!

"Working in digital forensics I have always struggled to find a bag that I can carry enough kit/cables/etc, but still rock up to meetings and look/feel professional - and most importantly find and access what I need when I need it, rather than digging around the bottom of a bag or overstuffed pocket... Simply put, what I wanted didn't exist, which is why I'm so excited for the Watson. Finally what I've been looking for!"

Ben Midalia

11/05/2018

Once you join the Pack, you can never go back

“This bag isn’t cheap, but I would easily pay double if I had to buy it again. It is so much better than the alternatives. I love it.”

Justin Kathan

01/05/2015

Head-turner. Worth the wait.

"Great looker with a rich finish. Lot of curious faces around, particularly when it stands effortlessly and swings down to open up. This one was totally worth the wait. Good decision."

Nilesh Banerjee

01/03/2019

Digging through a CAVERNOUS SACK cluttered at your feet?

NO MORE.

Upright architecture gives instant access and polished storage (no table leg required).

The most comfortable pack you've ever worn.

"On the hottest day, I could actually feel the cool breeze pass through my back. The concave shape really makes a difference."

Ben M. - Pack member, Australia

Sculpted back panel and memory foam create channels for airflow. Now you can arrive to your meetings cool and dry.

The hardshell advantage

Impact-resistant polycarbonate protects your devices and keeps its shape for years.

Ballistic Nylon surface keeps things familiar with a soft touch and water proof finish.

Hardshell architecture allows WATSON to stand proudly by your side.

Back panel is slightly concave for optimal weight distribution and airflow between you and your Pack.

A Pack like this gets attention, AND IT'S THE GOOD KIND.

Two-factor latch secures access and keeps curious bystanders on your commute at bay.

Our namesake John Watson was like a NINJA - there when you needed him, then swiftly OUT OF SIGHT.

Flush-set bottle sleeve gives on-demand hydration and snaps back to a sleek silhouette when not in use.

WATSON is about optimizing your EVERYDAY, not waiting for "someday."

Let our customers speak for us

Head-turner. Worth the wait.

Great looker with a rich finish. Lot of curious faces around, particularly when it stands effortlessly and swings down to open up. This one was totally worth the wait. Good decision.

Nilesh Banerjee

01/03/2019

A functional, eye-catching bag

Henry Solorzano

11/29/2018

Worth the Wait

Steve Lynch

12/12/2018

The backpack I was looking for!

Serdar

01/08/2019

Finally what I was looking for!

Ben Midalia

11/05/2018

Once you join the Pack, you can never go back!

“This bag isn’t cheap, but I would easily pay double if I had to buy it again. It is so much better than the alternatives. I love it.”

Justin Kathan

01/05/2015

Read all reviews

WATSON is about optimizing your EVERYDAY, not waiting for "someday."

Let our customers speak for us!

A functional, eye-catching bag

Henry Solorzano

11/29/2018

Mission accomplished.

Ben M.

12/20/2018

Worth the Wait

Steve Lynch

12/12/2018

The backpack I was looking for!

Serdar

01/08/2019

Finally what I was looking for!

Ben Midalia

11/05/2018

Once you join the Pack, you can never go back

“This bag isn’t cheap, but I would easily pay double if I had to buy it again. It is so much better than the alternatives. I love it.”

Justin Kathan

01/05/2015

Head-turner. Worth the wait.

"Great looker with a rich finish. Lot of curious faces around, particularly when it stands effortlessly and swings down to open up. This one was totally worth the wait. Good decision."

Nilesh Banerjee

01/03/2019

Did we mention? It's WATERPROOF.

The hardshell access cover is secured with a 360 degree gasket seal. Like no other pack, your devices and documents arrive safe and dry rain or shine.

Did we mention? It's WATERPROOF.

The hardshell access cover is secured with a 360 degree gasket seal. Like no other pack, your devices and documents arrive safe and dry rain or shine.

Did we mention? It's WATERPROOF.

The hardshell access cover is secured with a 360 degree gasket seal. Like no other pack, your devices and documents arrive safe and dry rain or shine.

Some people say we've THOUGHT OF EVERYTHING.

Padded hardshell lens case with front access protects your frames from being scratched or squished.

Some people say we've THOUGHT OF EVERYTHING.

Padded hardshell lens case with front access protects your frames from being scratched or squished.

Meticulously crafted for your MODERN RITUALS.

Backpacks weren't built for the information age, let alone the experience age. WATSON is a Pack built to meet the future of work - today. Every pocket is tailored to your devices and essentials.

Get the Pack

Meticulously crafted for your MODERN RITUALS.

Backpacks weren't built for the information age, let alone the experience age. WATSON is a Pack built to meet the future of work - today. Every pocket is tailored to your devices and essentials.

Get the Pack

UNLIMITED POWER no matter where your work takes you.

USB pass-through allows mobile charging via your power bank inside. Power bank not included.

UNLIMITED POWER no matter where your work takes you.

USB pass-through allows mobile charging via your power bank inside. Power bank not included.

We believe in buying less, but buying better.

For this reason, every single material that goes into our products has a lifespan of at least 10 years.

NASA memory foam and PET recycled air-mesh provide custom comfort.

Powder-coated nickel, military grade hardware give lasting polish.

Glass-filled nylon mechanics offer robust everyday performance.

Learn more

We believe in buying less, but better.