A New Model For Daily Carry

Everyday tools built for the future.

Available to members who sign up for our demand-led ledger.

1 # Join the waitlist

2 # Accept your invite to join the Pack

NB: Each Pack is $449 and includes free shipping, free returns, access to exclusive upgrades + future product input.

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new tools for a changed world

Works. Anywhere.

No need to switch to a briefcase for meetings or feel like a middle-schooler in the boardroom. Pack Members never have to compromise form or function.

The world has changed. WATSON makes everyday tools that meet the new realities of work and play with delightful engineering.

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who it's for

Beyond Commodified Experience

Pack Members think differently. From founders, to engineers, to academics, each of us is designing a life on purpose. The bar is high for the objects that we enlist to make our ambitions a reality. Now in it's third edition, The Pack is a carrying system that continues to improve with member input + ingenuity.

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Press Reviews #

  • "Business travellers have a dilemma: carry a backpack and look like they’re a summer camper, or carry a briefcase. Watson is a stylish, high quality solution."

  • "A minimalist pack for the tech essentialist, Watson is a pristine, high-end statement piece that somehow doesn't draw unwanted attention." - Alex Kwa

  • "Its automatic one-touch access, premium materials, and meticulous design redefine the backpack experience." - The Gadget Flow

  • "If Peak Design is Thor, this is Loki." - Chase Reeves' Video Review

Collective creation

Limited Release, Community-Informed Design

Inspired by the fast-moving tech communities of Toronto + San Francisco, WATSON was founded in 2017 with the help of 1,680 founding backers. Since then, our community + team have exploded across 28 countries.

In 2024, we transitioned to a just-in-time ledger system to keep our business agile in the face of rapid environmental change.

See Latest Edition

ORIGINS

Our Designers

Created by 5th generation entrepreneur + inventor Val Crisp, former fashion buyer at the hit TV series SUITS.

Engineered in collaboration with ex-NASCAR pit crew, bringing automotive inspiration, pragmatism + performance to the Pack.

Manufactured in partnership with the same factories that serve industry leaders Rimowa, Pelican + Away.

Our Latest Release

The Pack 3.0

$449.00 USD
$449.00 USD
Sale Coming soon

This lightweight, structured backpack will take you from boardroom, to data centre, to gate with ease. Perfect for 14" laptops, it features a soft-touch, ballistic nylon exterior and matte leather straps.

• Keeps its shape - empty or full

• Freestanding, full-content view

• Automatic access + 2FA lock

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This Edition's Key Upgrades #

  • Upgraded Device Sleeves

    Padded, false bottom laptop sleeve with magnetic closure, padded tablet sleeve, dongle organization and more.

  • Robust Access Mechanism

    Thousands of users helped us evolve our mechanics for security and consistency.

  • Hidden Passport Pocket

    NEW hidden passport pocket keeps your most important documents safe.
See Pack Details

We power the innovators + leaders of today's iconic brands.

Sustainability #

  • Durability First

    Most backpacks break sooner than they should, resulting in huge material waste and cost. We've designed away split zippers + invested in automotive grade materials - so you know your Pack will last.

  • Material Traceability

    Our American-owned factories source from only the top rated suppliers of recycled and low VOC materials.

  • Closed Loop Recycling

    Recycled + recyclable materials are only as good as the systems that can process them. We'll take back your Pack at the end of it's life and recycle its components.

All Products #